Butcherstar in Whatnot's first national TV commercial

Sam and Sheryl of Butcherstar appear in "Cam's Trip," the 30-second spot that launches "Take a Shopping Trip," Whatnot's first national brand campaign. It premieres during the New York Giants game on Sunday, October 25, 2026.

Video: Whatnot on YouTube. Watch on YouTube.

What happens in the spot

New York Giants running back Cam Skattebo takes a "shopping trip" through Whatnot's live shows, and one of his stops is Butcherstar, where he picks up a prime cut of steak from Sheryl and Sam. Skattebo grew up in Sacramento, where Sam and Sheryl run a restaurant, so they had plenty to talk about.

When and where it airs

Sunday, Oct 25, 2026TV premiere during the New York Giants game.

Through year-endMajor NFL and NBA games, Dancing with the Stars, The Voice and Bravo shows.

Everywhere elseBillboards in New York and Los Angeles, plus streaming, digital, audio and social.

Source: Whatnot's "Take a Shopping Trip" announcement, October 21, 2026. Directed by Vedran Rupic (MJZ) with agency CALLEN.

Saw us on TV?

Welcome. Butcherstar sells in live shows on Whatnot: chef-selected cuts from Snake River Farms, Mishima Reserve, Cape Grim and Gundagai Lamb, in small drops that sell out. Bookmark the next show, or join the list and we'll tell you when we go live. New to Whatnot? Here's how buying works.

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